PBI’s Mission:  

We help organizations, teams, and individuals achieve excellence

PBI’s Vision:  

We become trusted advisors for local governments and other organizations/groups that have the will and commitment to achieve excellence

Jeff Parks

Jeff Parks is an Executive and Organizational Coach specializing in leading the transformation to High Performance Organizations and High Performance Teams. His particular focus is working with local governments where the results and impact can be seen relatively quickly.


Jeff is an expert in workforce training and performance improvement issues. He also brings a strong background in strategic and systems thinking, leadership and management development, executive and career/life coaching, improving employee commitment, change management, teams, and measurement and evaluation.


Prior to founding PBI in 1998, Mr. Parks served a 20 year career in the United States Coast Guard finishing as the Director of Training, Workforce Performance Improvement, and Leader Development. In that role he oversaw the industry leading work of 7 training centers and over 500 designers and instructors. He led a group that produced the first-ever set of core values for the US Coast Guard.


Later, Mr. Parks was the driving force in defining the strategy, outcomes, evaluation plan, and design of the General Motors (GMYES)/Automotive Youth Educational Systems Initiative – a School to Work apprenticeship program that is now in over 400 schools, 4000 dealerships, and 45 states.


Over 15 months in 2006-07, Jeff led the Missile Defense Agency (MDA) System Testing Directorate’s journey toward becoming a High Performance Team.

As a result, we have improved employee commitment, reached a better understanding of customer and employee expectations, and built steadily increasing confidence that our test workforce will achieve a reputation as a highly performing team within the next two years.”


In 2011-12, PBI served as the Prime Contractor, partnering with the Department of Homeland Security’s Leader Development Division, to create DHS’ first-ever Executive Capstone Program of Instruction. A successful pilot was conducted in the summer of 2012.


Recently, Mr. Parks and Ms. Pierce have led the cultural transformation of a Northern Virginia local government’s major utility plant.  This work included organizational assessments, developing the leadership cadre, administering the StrengthsFinder instrument and debriefing all 15 work teams, and developing a robust set of core values using full workforce participation.


In his work at the Coast Guard Academy and beyond, Jeff has provided all forms of coaching to over 2500 people on topics related to interpersonal skills and relationships, managerial style, leading change, and career/life planning.   “Jeff challenged my management lens and thinking; held me accountable for my behaviors and actions toward others; encouraged me to be a better leader by defining my expectations; and taught me that I can strive for work-life balance.”


Mr. Parks has a B.S. from the US Coast Guard Academy and a Masters of Arts in Education (Guidance and Counseling) from InterAmerican University in San Juan, Puerto Rico.  He is nearly fluent in conversational Spanish.  He is a long-time member of the International Society for Performance Improvement (ISPI).

Paula Pierce

Paula Pierce is a management consultant, coach, trainer, and facilitator with over 20 years of experience helping organizations solve their operational problems, change their performance trajectory, and realize success on their terms.  Her particular focus is on organizational culture and leading change efforts to produce high performance cultures.


Ms. Pierce enjoys partnering with clients to evaluate organizational cultures against high-performance standards, and creating roadmaps to transition work environments into cultures that support—rather than detract from—organizational strategy.  For one client, she supported a corporate turn-around by defining and establishing the ideal culture needed to drive business strategy.  The culture definition leveraged quantitative and qualitative data and was implemented through modifications to human capital systems, competency models, leadership development programs, and strategic communications capabilities.


Ms. Pierce conducted an organizational and manpower assessment for a Washington D.C.-based law enforcement organization.  She determined that the organization’s performance challenges were not solely an issue of manpower, and provided seven recommendations to improve performance via organizational process, structure, planning, and resource utilization solutions.


Prior to joining PBI, Ms. Pierce was a senior associate at Booz Allen Hamilton where she provided consultative services in talent strategy and culture optimization.  Before that she spent ten years as an executive consultant at RG.  There she pioneered the establishment of client-facing human capital management and change management practices; developed the corporate consulting methods for business and talent strategy, change management and organizational transformation; and co-developed and co-facilitated a sought-after Facilitation Skills Workshop.


Ms. Pierce holds a M.S. in Management from National-Louis University and a B.S. in Agricultural Communication from Purdue University.  In 2007, NLU recognized her with the prestigious Distinguished Alumni Award for excellence in community leadership, humanitarian service and career achievement.  Ms. Pierce was certified as a Project Management Professional (PMP) by the Project Management Institute from 2003-2016, is licensed in the Prosci method of change management, and trained in The Grove graphic facilitation method.


Ms. Pierce is a founding member of the Northern Virginia Conscious Business Alliance and currently servers on the Advisory Board.  She also teaches adult classes in energy principles, meditation, and yoga.

M. Joy Rowley

Joy Rowley has over 20 years of experience in the fields of adult learning, business operations, and performance improvement.   Her focus is on project management education and leadership coaching.   She develops project and performance management solutions for clients in such diverse markets as government, education, and industry (transportation, pharmaceuticals, energy, manufacturing, and IT).


Ms. Rowley is a highly regarded instructor, delivering both stand-up and e-learning programs in the fields of Project Management and Quality.   She has provided training for numerous clients in the private and public sectors, including federal and state and local governments.


Joy spent 15 years working for the Xerox Corporation serving in a variety of positions in operations, training, and Human Resources.  She participated in Xerox’s training ramp up to receiving the Malcolm Baldridge National Quality Award. She also contributed to Xerox’s business development of Quality Partnerships with the U.S. Departments of Veterans Affairs and Commerce in Washington, D.C.


Joy has been the manager of recruiting and hiring for the Xerox Mid-Atlantic region and held positions of customer support rep and trainer, quality practitioner, as well as director level positions in HR with IT companies in the DC/Dulles area.


Joy developed and delivered PMI certification training to the Navy Federal Credit Union and leadership, communication and emotional intelligence workshops for a global government contractor.  She regularly instructs on an adjunct basis for the George Washington University, School of Business and Public Management through Strategy Execution (formerly ESI) and for Northeastern University online.


Recently, Ms. Rowley and Mr. Parks provided training to the National Institutes of Health (NIH) Library.  This included day-long sessions on Project Management and on People and Performance Management.  An alumni class ensured that the learning was applied and that momentum continued.


Joy has coached emerging leaders for Leadership Arlington and Leadership Fairfax. She coached women who lost their jobs through a grant from the United Way and has coached numerous personal clients since 2014. She recently coached executives at a non-profit organization.


“Joy, thank you! The sessions are keeping me focused on what is important and I’m enjoying navigating the journey with you!


Ms. Rowley holds an M.A. in Human Performance Systems from Marymount University, a Training Specialist Certificate from Georgetown University, and a Master’s Certificate in Project Management from the George Washington University.  She also holds a facilitator certification from the Ohio State University for DACUM (Developing a Curriculum) and is a certified Project Management Professional (PMP).  She is a member of PMI (Project Management Institute), Washington, DC chapter, and is an Associate Certified Coach (ACC) through the International Coach Federation.

Dr. Jessica Brown

Dr. Jessica Brown is an organizational consultant who helps leaders and organizations create cultures that people love to work in while achieving their full potential and success.  Her focus is on organizational and leadership development including training, assessment/surveys, team development, talent and succession management, and strategic planning using scenarios.


To fulfill her passions in these areas, Jessica pursued and achieved her Doctorate in Consulting Psychology.  Over the past 10 years she has designed and implemented organizational and leadership development programs for all types of industries.  These have included an array of consulting engagements covering strategic planning, culture, leadership development, and evaluation.


Her leadership development experience includes designing, implementing, and managing a 9 month leadership development program for large paint company.  She also partnered to design leadership development programs for a fire district and a housing commission, developed and analyzed leadership assessments for a digital communications company, and interpreted and provided feedback from personality inventories (MBTI, CPI, Strong Interest Inventory, 360 degree feedback).


Dr. Brown coached 3 directors for career development at a university.  “Jessica and I had the opportunity of partnering on a coaching project together.  Jessica brings joy and energy to any team. She’s insightful, hardworking, and isn’t afraid to take risks.”


In different consulting assignments, Dr. Brown developed and conducted an organizational culture survey for a local government, a focus group survey for a county grant, a survey for San Diego County, and managed the survey systems used to collect data for a consulting firm.  In these efforts, she also conducted interviews, led focus groups, and interpreted the data and provided recommendations.


Jessica also designed, managed, and analyzed a change readiness survey for a global market research company.  “She’s responsive and skilled at creative problem solving. She has solid communication skills that help the team deal with project-related stress. Her extensive education in organizational/leadership development was apparent and beneficial.”


Dr. Brown is a Doctor of Philosophy in Consulting Psychology (from Alliant International University in San Diego, CA) and holds a B.A. in Psychology from the State University of New York at Fredonia.