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How do you REALLY measure Organizational Performance? (The intangibles)

Welcome to 2025. The beginning of the year spurs strategic planning efforts … or the completion of same.

THEN the tough work starts … implementation.

But, even before that, organizations should know how they will follow the plan and measure progress against it.  Employee performance is a critical component of that.  Leaders too … but they usually escape this level of accountability.

There are leaders that believe certain aspects of organizational and employee performance are not measurable.  I disagree … particularly for the intangibles.  Let’s start with:

REPUTATION: 

  • What are 5 adjectives that others (customers, residents, employees, media, etc.) would use to describe your organization?
  • What are 5 adjectives that you would want to hear that group say?

TRUST:

  • What is the degree of “truth telling” in meetings?
  • How do employees respond to 360 degree surveys?
  • How do employees listen to performance feedback from their manager?

PRIDE:

  • To what degree do employees (at all levels) provide their “discretionary effort”?
  • What percentage of employees actually participate in organization-sponsored events?

COMMITMENT:

  • What is the level of volunteerism – without being requested?  After being requested?
  • What do people really say as/after they walk out of a meeting?
  • What level of effort is provided compared to if it was their own company?

In their measurement work, organizations/leaders should:

  • Commit to measuring the Important things, not just the Easy ones
  • Make appropriate decisions and take action on the measurement results  
  • Communicate the results of surveys/measurement work and their plans to address them
  • Provide timely, specific, and relevant feedback to employees. Then, discuss future performance expectations.

  (Later this month I will introduce the STICS model for planning and delivering feedback)

We have seen outstanding, good, fair, and poor organizations.
I believe the measurement culture significantly contributes to that reputation.

What other measures have you seen used for the intangibles?  What were the results?
Let’s learn from each other

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